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(1) Site signs are permitted for each individual parcel or group of parcels that the owners have declared to be a development site for sign purposes. Sign area accumulates for the parcel or development site, regardless of the number of businesses on that parcel.

(2) The following signs are considered site signs, are allotted per property, and shall not count against the total allowable signage for any one business. These signs are permitted at the discretion of the property owner and/or property management company.

a. Monument (Freestanding) Signs

1. There shall be no more than one monument sign per street frontage per site and a maximum of two monument signs per site.

Figure 6-15: Monument Sign

monument sign

2. A landscaped area equivalent to the area of each sign face of a monument sign shall be maintained. Landscaping should be designed to ensure the long-term readability of the sign.

i. On properties that install a monument sign in an area landscaped in accordance with Section 5.6.C(2)a, Street Frontage Landscaping, one of the following may be applied:

a. Base sign area may be increased by 20 percent; or

b. Sign height may be increased by 25 percent.

c. An increase in sign height does not permit additional sign area, except as otherwise permitted by this article.

d. An increase in sign height is not permitted if it would violate another provision of the LDC (e.g., site visibility triangle, wall height).

3. Monument signs are permitted a maximum area of 25 square feet and maximum height of eight feet. Multifamily residential uses are allowed a maximum sign area of 25 square feet for identification purposes but cannot increase this area based on lot or building frontage. On properties which exceed a 300-foot lot frontage on a single street, one of the following two options may be applied:

i. The maximum sign area may be increased to 35 square feet.

ii. A second monument sign on a single frontage may be permitted provided there is a minimum of 250 feet separation between the two signs. If this option is used, the maximum of two monument signs per property does not change.

4. The sign base shall have a minimum aggregate width of 75 percent of the width of the sign cabinet or face.

5. Monument signs shall be placed perpendicular to the street.

6. Monument signs shall incorporate architectural elements, details, and articulation consistent with the primary building on the site.

7. Each monument sign shall incorporate the legally assigned address number.

8. For properties where a monument sign is not used, the Director may allow additional building signage for center identification in lieu of a monument sign, subject to the same maximum area as the monument sign.

b. Directional Signs

1. Directional signs shall be placed at the driveway entrance to a lot, parcel or multiple use lot or parcel. There shall be no more than one directional sign per driveway.

2. No directional sign shall be greater than six square feet in area or have height greater than three feet above grade.

3. No more than 25 percent of the area of a directional sign may be devoted to business identification.

4. Directional signs shall not be permitted at a driveway entrance where there is a separate monument sign, but directional signage may be incorporated into the monument sign. Directional information incorporated into a monument sign shall not count towards the total allowable sign area for the monument sign.

Figure 6-16: Directional Sign

directional sign

c. Directory Signs

1. Directory signs may be provided for individual businesses or occupants of the same building or building complex, in accordance with the following:

i. The display board shall be of an integrated and uniform design.

ii. One directory sign is permitted at each pedestrian entrance to the building complex, with a maximum of two per development site.

iii. Directory signs may be wall-mounted or monument signs.

iv. Such signs shall not exceed six feet in height.

v. Each tenant business is permitted a maximum of 0.5 square feet on a directory sign and the building identification shall not exceed two square feet. The total area of any directory sign shall not exceed 15 square feet.

2. Directory signs shall not be subject to items of information restrictions (see Section 6.7.A, Sign Legibility).

Figure 6-17: Directory Sign

directory sign

d. Service (Gas) Station Signs

1. Each service station or other business selling automotive fuel is permitted one price sign for each street frontage not to exceed eight square feet in area and eight feet in height.

2. Service station signs shall be incorporated into the main monument sign but shall not count towards the maximum allowable square footage when used solely for gas pricing.

3. “Self/full serve” signs not to exceed three square feet in area each are permitted on each end of each pump island.

4. Any other signs may be considered through approval of a Master Sign Plan, including, but not limited to, signs affixed to the top or sides of an operable fuel dispensing pump or trash containers.

e. Drive-Thru Board Signs

1. Board signs shall maintain a minimum setback of 25 feet from front and street side property lines.

2. Maximum of 30 square feet and six feet in height.

3. Internal illumination of board signs, including digital displays, is permitted.

4. Shall be designed with a solid base. The design, materials, and finish of the base shall match the building.

5. Screening of board signs from the public right-of-way is required through use of the building, walls, fences, or landscaping, subject to review and approval by the Director.

6. A maximum of one sign per drive thru is permitted.

7. If speakers are used, they shall be subject to the City of Sedona’s noise ordinance (Sedona City Code Chapter 8.25, Sound Regulations – Sound Control).

f. Signs for Vacation Timeshare Solicitors, Vacation Club Solicitors, Timeshare Sellers and Vacation Club Membership Sellers

Within the City of Sedona, all signage at all locations engaged in the commercial solicitation of vacation club membership plans, timeshares or timeshare plans, including, but not limited to, off-premises canvassing (OPC) locations, kiosks, or podiums located adjacent to public rights-of-way, shall comply with the requirements of Sedona City Code Chapter 8.15 (Nuisances), Section 8.15.023 (Provisions related to signs for vacation timeshare solicitors, vacation club solicitors, timeshare sellers and vacation club membership sellers).