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(1) Business tenant signs are permitted per business and sign area accumulates for each separate business on a property.

(2) For properties or development sites with a single tenant, tenant signage with a maximum area of 25 square feet is permitted. On properties exceeding a 60-foot lot frontage on a single street, this area may be increased in area by one square foot for each three lineal feet of building frontage in excess of 60 feet, up to a maximum of 50 square feet. Multifamily residential uses are allowed a maximum sign area of 25 square feet for identification purposes but cannot increase this area based on lot or building frontage.

(3) For properties or development sites with two or more tenants, tenant signage with a maximum area of 15 square feet is permitted for each tenant with a primary entrance on a street, parking lot, courtyard, or mall. For tenants exceeding a 36-foot building frontage, the sign area may be increased in area by one square foot for each three lineal feet of building frontage in excess of 36 feet, up to a maximum of 50 square feet.

(4) Business tenant signs shall be located on a wall of the building that contains the business. Business tenant signs are prohibited within the front and exterior side setback areas. Within the IN zoning district, where an approved use does not include a principal building containing the business, a business tenant sign may be placed on a wall or fence either within or outside the required setback area and considered as a “building sign” per subsection 6.9.B(5)a.

(5) The following signs are considered business tenant signs. The cumulative area of all signs used by the business may not exceed the limits as set forth above.

a. Building Signs

1. Building signs shall not project from the surface upon which they are attached more than that is required for construction purposes and in no case more than 12 inches.

2. New building signs for individual businesses in a shopping center shall be placed consistent with the location of signs for other businesses in the center. This will establish visual continuity among storefronts and create a unified appearance for the center.

Figure 6-11: Building Sign

building sign

b. Projecting and Suspended Signs

1. Hanging signs should be simple in design and not used to compete with existing signage at the site, such as building signs.

2. On a multi-storied building, the sign shall be suspended between the bottom of the second story windowsills and the top of the doors or windows of the first story. On a one-story building, the top of the sign should be in line with the lowest point of the roof. (See Figure 6-12.)

Figure 6-12: Suspended Under-Canopy Sign

suspended under canopy

3. The two sides of a projecting or suspended sign must be parallel back to back, and shall not exceed 10 inches in thickness.

4. A projecting sign shall be hung at right angles to the building and shall not extend more than four feet from a building wall. (See Figure 6-13.)

Figure 6-13: Projecting Sign

projecting sign

5. The top of the sign should be in line with whichever is the most successful application of scale, linear continuity or visibility as determined by the Director.

6. No sign shall overhang any public right-of-way (including sidewalks) without approval from the relevant organization having jurisdiction over the right-of-way. Such signs shall be covered by a public liability insurance policy which names the City as the insured party.

7. Sign supports and brackets shall be compatible with the design and scale of the building. Decorative metal and wood brackets are encouraged.

8. To avoid damaging brick and stonework; brackets shall be designed to be bolted into masonry joints.

9. Internal illumination of projecting signs is prohibited.

c. Awning Signs

1. The text of awning signs shall be located only on the valance portion of the awning. Letter color shall be contrasting with the awning and the building color scheme. (See Figure 6-14.)

2. The shape, design, and color of awnings should coordinate with, and not dominate, the architectural style of the building. Where multiple awnings are used on a building, the design and color of the sign awnings shall be consistent with all other awnings.

3. Backlit and internally illuminated awnings are prohibited.

4. Only permanent signs that are an integral part of the canopy or awning shall be used.

Figure 6-14: Awning Sign

awning sign

d. Window Signs

1. Interior signs 24 inches or less from the window are considered as exterior advertising signs.

2. Window signs (permanent or temporary) shall not cover more than 25 percent of the area of each window. Signs that cover 10 percent or less of the window do not count towards the total business sign allowance.

3. Window signs shall be primarily individual letters intended to be viewed from outside. Glass-mounted graphics may be applied as long as they comply with the 25-percent limitation.

4. Electronic or LED monitors (such as TV screens) shall not be used as window signs. [Ord. 2020-04 § 1, 9-8-20 (Res. 2020-16); Res. 2019-19 Exh. A, 10-8-19].