B. Sign Placement
In order to assist in wayfinding, signs throughout a development site should be placed in a strategic manner, in similar locations and in a similar fashion throughout the center so that customers can easily identify business locations.
(1) Wayfinding signs for businesses shall be placed at or near the public entrance or main parking area to indicate the most direct access to the business.
(2) Signs shall be placed consistent with the proportions of the building’s façade. For example, a particular sign may fit well on an upper, more basic wall, but would overpower and obstruct the finer detail of a lower storefront area.
(3) Signs shall not be located so that they cover or interrupt the architectural details or ornamentation of a building’s façade.
(4) Signs shall not be mounted higher than the eave line or top of the parapet wall of the building and no portions of the sign shall extend beyond the ends of the wall to which it is attached.
(5) The location and extent of signs and advertising should not obstruct scenic views.
(6) Repetitious signage information on the same building frontage should be avoided.