(1) For properties or development sites with a single tenant, tenant signage with a maximum area of 12.5 square feet is permitted. On properties exceeding a 30-foot lot frontage on a single street, this area may be increased in area by one square foot for each three lineal feet of building frontage in excess of 30 feet, up to a maximum of 25 square feet.

(2) For properties or development sites with two or more tenants, tenant signage with a maximum area of 9 square feet is permitted for each tenant with a primary entrance on a street, parking lot, courtyard or mall. For tenants exceeding an 18-foot building frontage, the sign area may be increased in area by one square foot for each three lineal feet of building frontage in excess of 18 feet, up to a maximum of 25 square feet.