(1) Protect and enhance the character and quality of Sedona’s neighborhoods;

(2) Protect and enhance the long-term market value of property within Sedona;

(3) Enhance the human and pedestrian scale of new developments and ensure compatibility between residential neighborhoods and adjacent nonresidential uses;

(4) Mitigate negative visual impacts arising from the scale, bulk, and mass of large buildings and centers;

(5) Promote building designs and construction practices that are sustainable, provide for solar and other alternative energy systems and are adaptable to multiple uses for extended building lifecycles;

(6) Minimize negative impacts of on-site activities to adjacent uses; and

(7) Balance the community’s economic and aesthetic concerns. [Res. 2019-19 Exh. A, 10-8-19].