(1) Blending the built and natural environments to ensure the natural landscape remains the dominant feature of the City;

(2) Preserving the natural landscape and ensuring the use of native plants and trees to retain the unique character of Sedona’s landscape;

(3) Conserving water resources by using sustainable design and maintenance techniques and native and/or adapted plant species that are low water-use and regionally appropriate;

(4) Realizing the environmental benefits of landscaping such as: storm water retention and infiltration, recharging groundwater, retaining soil moisture, preventing erosion, and mitigating air quality, water pollution, dust, noise, heat, and glare;

(5) Improving the appearance of development to protect and enhance public and private investments and property values;

(6) Establishing an attractive streetscape that contributes to the character and appearance of the City; and

(7) Providing screening to minimize the visual impacts of some types of facilities, structures, and equipment.